Key takeaways
- Automated negative keyword discovery via Gemini AI saves an average of 18.5% of wasted ad spend.
- Unified organic + paid search analysis reveals which expensive PPC keywords can be safely paused when organic rank is #1.
Paid and organic search should never operate in organizational silos. The greatest efficiency gains happen when PPC data directly informs your SEO target list.
1. Negative Keyword Pruning at Scale
Broad match campaigns powered by Performance Max frequently bleed budget on irrelevant user searches. Connecting your Google Ads account to SEO Runway allows our Gemini AI engine to cross-reference search terms against your commercial intent benchmarks, generating instant negative keyword lists with one click.
