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KNOWLEDGE BASE & RUNBOOKS // 25 GUIDES

Master every engine in SEO Runway.

Step-by-step operating runbooks with actual screens, navigation paths, and verified configurations across Core SEO, GEO, Local SEO, Google Ads, Social, and Agency workflows.

Popular searches: Rank Tracker llms.txt Geo-Grid Negative Keywords White-Label

MODULE BLUEPRINTS

The 6 Platform Pillars

Click any pillar to explore specialized cluster guides

Core SEO & Technical

Daily SERP tracking across Desktop & Mobile, technical site crawl health, content scoring, backlink toxic audit, 24/7 uptime and domain expiry.

Explore SEO runbooks

Generative Engine Optimization (GEO)

Visibility tracking across ChatGPT, Google Gemini, Perplexity, Claude and AI Overviews, source citation mining, and llms.txt readiness.

Explore GEO runbooks

Local SEO & Map-Pack

Geo-grid multi-point rank matrix, Google Business Profile synchronization, 50+ directory citation audits, and customer review campaigns.

Explore Local SEO runbooks

Google Ads Intelligence

Unified paid vs organic keyword intelligence, search-term query mining to eliminate wasted spend, Gemini AI campaign audits, and AI RSAs.

Explore Google Ads runbooks

Social Media Publishing

Multi-network editorial calendar (month & list view), 30-day AI content calendar generation, peak-hour scheduling, and direct cross-posting.

Explore Social Media runbooks

Agency Hub & Workflows

White-label custom client portals, automated PDF & live web reporting, client sign-off approvals, and collaborative Kanban task management.

Explore Agency runbooks

COMPLETE CLUSTER INDEX

Operating Runbooks & Guides

All Guides SEO GEO Local SEO Google Ads Social Media Agency

Core SEO & Technical 6 min read · Beginner to Intermediate

Daily Keyword Rank Tracking & Multi-Device SERP Audits

Learn how to track daily keyword positions across Google, Bing, and Yahoo on Desktop and Mobile, detect SERP features, and set up automated rank volatility alerts.

Where: Left Sidebar → Keywords → Keyword Manager (/projects/<id>/keywords/)

Workflow Checklist (4 Steps)

01 Navigate to the Keyword Rank Tracker
02 Add Keywords via Bulk CSV or Manual Input
+ 2 more procedural steps in guide

#RankTracker #SERPFeatures #MobileSEO

Core SEO & Technical 7 min read · Intermediate

Automated Technical Site Health Audits & Issue Prioritization

Run comprehensive crawler audits to uncover broken links, 4xx/5xx errors, Core Web Vitals bottlenecks, missing meta tags, and structured data errors.

Where: Left Sidebar → Site Audit (/projects/<id>/audit/)

Workflow Checklist (4 Steps)

01 Launch or Schedule a New Site Audit
02 Review the Health Score & Issue Breakdown
+ 2 more procedural steps in guide

#TechnicalSEO #CrawlErrors #CoreWebVitals

Core SEO & Technical 8 min read · Beginner to Intermediate

Content Studio: SERP Briefs, Real-Time Scoring & 1-Click Publishing

Generate data-backed content briefs from top 20 Google SERP results, write with real-time NLP Content Scoring, and publish directly to WordPress.

Where: Left Sidebar → Content (/projects/<id>/content/)

Workflow Checklist (4 Steps)

01 Create a New Content Document
02 Write or Paste Content in the Live Studio
+ 2 more procedural steps in guide

#ContentSEO #SERPBriefs #NLPScore

Core SEO & Technical 6 min read · Intermediate to Advanced

Backlink Analysis, Toxicity Detection & Outreach Management

Monitor inbound link equity, detect spammy referring domains, analyze anchor text distribution, and export Google Disavow files with confidence.

Where: Left Sidebar → Backlinks (/projects/<id>/backlinks/)

Workflow Checklist (4 Steps)

01 Review Referring Domain Growth
02 Audit Anchor Text Ratios
+ 2 more procedural steps in guide

#Backlinks #DomainAuthority #ToxicLinks

Core SEO & Technical 5 min read · Beginner

24/7 Website Uptime, Latency & Automated Incident Alerting

Set up 60-second ping checks, monitor global response latency curves, track SSL certificate expirations, and receive instant outage alerts via Email and Webhooks.

Where: Left Sidebar → Uptime & SSL (/projects/<id>/uptime/)

Workflow Checklist (4 Steps)

01 Access the Uptime & SSL Monitor
02 Configure Check Intervals & Expected Status Codes
+ 2 more procedural steps in guide

#UptimeMonitoring #SSLCertificate #SiteSpeed

Core SEO & Technical 5 min read · Beginner

Domain Expiry & RDAP/WHOIS Renewal Defense

Protect valuable client domains from accidental expiration with automated RDAP and WHOIS verification, registrar status tracking, and renewal reminders.

Where: Left Sidebar → Uptime & SSL → Domain Expiry Section

Workflow Checklist (3 Steps)

01 Locate the Domain Expiry Module
02 Inspect Raw WHOIS/RDAP Telemetry
+ 1 more procedural steps in guide

#DomainExpiry #WHOIS #RDAP

Generative Engine Optimization (GEO) 9 min read · Intermediate to Advanced

The 2026 Generative Engine Optimization (GEO) Playbook

Master the shift from traditional 10 blue links to generative AI answers across ChatGPT, Google Gemini, Perplexity, Claude, and Google AI Overviews.

Where: Left Sidebar → AI Search (GEO) (/projects/<id>/ai_search/)

Workflow Checklist (4 Steps)

01 Navigate to the GEO Dashboard
02 Set Up Tracked AI Prompts
+ 2 more procedural steps in guide

#GEO #GenerativeSearch #ChatGPT

Generative Engine Optimization (GEO) 7 min read · Intermediate

Tracking Brand Mentions & Citations Across ChatGPT, Gemini & Perplexity

Simulate and monitor brand visibility inside conversational AI engines with automated prompt query sweeps, verbatim answer extracts, and competitor comparisons.

Where: Left Sidebar → AI Search → Engines & Prompts

Workflow Checklist (3 Steps)

01 Open the Engines & Prompts Explorer
02 Inspect Verbatim AI Transcripts
+ 1 more procedural steps in guide

#ChatGPTTracking #PerplexityAI #BrandMentions

Generative Engine Optimization (GEO) 8 min read · Advanced

AI Citation Mining & Reverse Engineering Top-Cited Sources

Discover the exact third-party publications, directories, and blogs cited as footnotes in Perplexity and SearchGPT answers, and target them for PR outreach.

Where: Left Sidebar → AI Search → Citations & Sources

Workflow Checklist (3 Steps)

01 Access Citations & Sources Intelligence
02 Filter by 'Citation Gap' Opportunities
+ 1 more procedural steps in guide

#CitationMining #DigitalPR #PerplexitySources

Generative Engine Optimization (GEO) 6 min read · Intermediate to Advanced

LLM Technical Readiness: llms.txt, AI Crawlers & Semantic Entities

Ensure your website is technically primed for AI crawlers by generating a standardized /llms.txt file, managing robots.txt permissions, and deploying JSON-LD entity graphs.

Where: Left Sidebar → AI Search → Readiness Audit

Workflow Checklist (4 Steps)

01 Run an LLM Technical Readiness Scan
02 Generate a Standardized llms.txt File
+ 2 more procedural steps in guide

#llmstxt #GPTBot #SchemaMarkup

Local SEO & Map-Pack 7 min read · Beginner to Intermediate

Multi-Location Local SEO & Google Map-Pack Strategy

Connect your Google Business Profile (GBP), manage multi-storefront data, optimize categories, and dominate the high-intent local 3-pack.

Where: Left Sidebar → Local SEO (/projects/<id>/local_seo/)

Workflow Checklist (4 Steps)

01 Connect Google Business Profile (GBP)
02 Audit and Optimize Business Categories
+ 2 more procedural steps in guide

#LocalSEO #GoogleBusinessProfile #MapPack

Local SEO & Map-Pack 6 min read · Intermediate

Geo-Grid Rank Tracking & Share of Local Voice Measurement

Visualize local 3-pack rankings across physical GPS map pins with customizable 3x3 to 7x7 grid matrices and measure Average Grid Rank (AGR).

Where: Left Sidebar → Local SEO → Geo-Grid Tracker

Workflow Checklist (3 Steps)

01 Configure a New Geo-Grid Scan
02 Execute the Scan and Review the Visual Heatmap
+ 1 more procedural steps in guide

#GeoGrid #MapRankings #LocalVoice

Local SEO & Map-Pack 6 min read · Beginner to Intermediate

Multi-Directory Citation Audits & NAP Inconsistency Cleanup

Scan 50+ authoritative directory platforms (Apple Maps, Bing Places, Yelp, YellowPages) to detect and resolve conflicting Name, Address, and Phone data.

Where: Left Sidebar → Local SEO → Citations & Directories

Workflow Checklist (3 Steps)

01 Initiate a Citation Audit Scan
02 Review the Inconsistency Matrix
+ 1 more procedural steps in guide

#Citations #NAPConsistency #LocalDirectories

Local SEO & Map-Pack 7 min read · Beginner

Review Management, Sentiment Tracking & Automated QR Invites

Collect authentic customer reviews, monitor real-time sentiment distribution, draft AI responses, and generate branded QR codes for point-of-sale review generation.

Where: Left Sidebar → Local SEO → Reviews & Reputation

Workflow Checklist (4 Steps)

01 Access the Reviews Inbox
02 Generate a Custom Review QR Code
+ 2 more procedural steps in guide

#ReviewManagement #Reputation #QRCodeGenerator

Google Ads Intelligence 7 min read · Intermediate to Advanced

Maximizing ROAS with Unified Paid & Organic Search Intelligence

Merge Google Ads and Google Search Console data into one screen, eliminate paid cannibalization on #1 organic keywords, and uncover high-converting paid search gaps.

Where: Left Sidebar → Google Ads (/projects/<id>/google_ads/)

Workflow Checklist (3 Steps)

01 Connect Google Ads Account
02 Explore the Blended Keyword Intelligence Matrix
+ 1 more procedural steps in guide

#GoogleAds #PaidOrganicSynergy #ROASOptimization

Google Ads Intelligence 6 min read · Intermediate

Search-Term Query Mining & Negative Keyword Elimination

Extract actual user search queries from Google Ads, flag irrelevant high-spend search terms, and build negative keyword lists in 1 click to protect ad budgets.

Where: Left Sidebar → Google Ads → Search Queries & Negatives

Workflow Checklist (3 Steps)

01 Open Search Terms Explorer
02 Filter for Wasted Spend Anomalies
+ 1 more procedural steps in guide

#SearchTerms #NegativeKeywords #WastedSpend

Google Ads Intelligence 7 min read · Intermediate to Advanced

Gemini AI Campaign Audits & Quality Score Optimization

Run automated Gemini 1.5 Pro diagnostic scans across your Google Ads campaigns to uncover Quality Score gaps, underperforming landing pages, and budget misallocations.

Where: Left Sidebar → Google Ads → AI Campaign Audit

Workflow Checklist (3 Steps)

01 Run an AI Campaign Audit
02 Review Quality Score Diagnostic Matrix
+ 1 more procedural steps in guide

#AIAudit #QualityScore #AdRelevance

Google Ads Intelligence 6 min read · Beginner to Intermediate

Generating High-Converting Responsive Search Ads (RSA) with AI

Generate up to 15 optimized headlines and 4 descriptions based on top-performing search queries, enforce character limits, and export directly to Google Ads.

Where: Left Sidebar → Google Ads → Ad Copy Studio & RSAs

Workflow Checklist (4 Steps)

01 Launch the RSA Copy Studio
02 Review & Customize Generated Headlines
+ 2 more procedural steps in guide

#RSA #AdCopy #GoogleSearchAds

Social Media Publishing 6 min read · Beginner

Unified Multi-Network Editorial Strategy & Architecture

Connect Meta (Facebook, Instagram) and LinkedIn profiles, establish brand voice guidelines, manage user permissions, and centralize social scheduling.

Where: Left Sidebar → Social Media (/projects/<id>/social/)

Workflow Checklist (3 Steps)

01 Connect Social Media Profiles
02 Configure Channel Profiles & Presets
+ 1 more procedural steps in guide

#SocialMediaStrategy #LinkedIn #Instagram

Social Media Publishing 6 min read · Beginner to Intermediate

Calendar Management: List & Month View Publishing Workflows

Master the interactive drag-and-drop social calendar: switch between Month, Week, and List views, reschedule posts intuitively, and preview planned updates.

Where: Left Sidebar → Social Media → Calendar View

Workflow Checklist (3 Steps)

01 Open the Social Calendar
02 Reschedule via Drag-and-Drop
+ 1 more procedural steps in guide

#SocialCalendar #ContentScheduling #DragAndDrop

Social Media Publishing 7 min read · Beginner to Intermediate

AI Monthly Content Calendar Generation & Peak-Hour Scheduling

Generate 30 days of high-converting social posts tailored to your industry, target audience, and current SEO focus keywords, complete with captions and hashtags.

Where: Left Sidebar → Social Media → AI Calendar Planner

Workflow Checklist (3 Steps)

01 Launch the AI Calendar Planner
02 Configure Content Pillars & Frequency
+ 1 more procedural steps in guide

#AICalendar #SocialAI #HashtagOptimization

Social Media Publishing 6 min read · Beginner

Cross-Posting to Facebook, Instagram & LinkedIn with Media

Draft once, customize per network, upload image/video assets with aspect ratio previews, schedule first-comment hashtags, and publish seamlessly.

Where: Left Sidebar → Social Media → Compose New Post

Workflow Checklist (4 Steps)

01 Open the Multi-Channel Composer
02 Customize Copy Per Channel
+ 2 more procedural steps in guide

#CrossPosting #SocialComposer #MediaUploads

Agency Hub & Workflows 8 min read · Intermediate

Scaling Client Retainers with Automated White-Label Portals

Host custom-branded client portals on your own domain (e.g. reports.youragency.com), with custom logos, bespoke color palettes, and restricted client logins.

Where: Left Sidebar → Agency Hub / Settings → White-Label & Branding

Workflow Checklist (3 Steps)

01 Access White-Label Branding Settings
02 Configure Custom CNAME Domain
+ 1 more procedural steps in guide

#WhiteLabel #ClientPortal #AgencyBranding

Agency Hub & Workflows 7 min read · Beginner to Intermediate

Scheduling Multi-Channel PDF & Live Web Reports for Clients

Combine SEO rankings, GEO visibility, Google Ads spend/ROAS, and social media analytics into polished PDF reports and automated recurring emails.

Where: Left Sidebar → Reports (/projects/<id>/reports/)

Workflow Checklist (4 Steps)

01 Create a New Report
02 Customize Widgets & Add Strategic Commentary
+ 2 more procedural steps in guide

#ClientReporting #AutomatedPDF #ExecutiveReports

Agency Hub & Workflows 7 min read · Beginner to Intermediate

Agency Workload Management, Kanban Tasks & Client Sign-Offs

Organize agency deliverables on an integrated Kanban board, link tasks to audit issues or keywords, and streamline client sign-offs on content briefs and ad copy.

Where: Left Sidebar → Tasks (/projects/<id>/tasks/)

Workflow Checklist (4 Steps)

01 Open the Project Kanban Board
02 Create a Task Linked to an SEO Asset
+ 2 more procedural steps in guide

#Kanban #ClientApprovals #AgencyManagement

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