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Google Ads Intelligence Intermediate to Advanced · 7 min read · Updated October 2026

Gemini AI Campaign Audits & Quality Score Optimization

Run automated Gemini 1.5 Pro diagnostic scans across your Google Ads campaigns to uncover Quality Score gaps, underperforming landing pages, and budget misallocations.

Summarize runbook:
Platform Navigation Coordinates

Where to find this in your workspace:

Left Sidebar → Google Ads → AI Campaign Audit
Log in to Execute

Key Takeaways & Architectural Rules

  • Deconstruct Quality Score into its 3 core pillars: Expected CTR, Ad Relevance, and Landing Page Experience.
  • Receive prioritized AI recommendations to boost below-average sub-scores.
  • Detect campaign anomalies such as budget capping before peak conversion hours.
  • Export executive client audit presentations in PDF format.

EXECUTION PLAYBOOK

How to Do & From Where to Do (3 Steps)

01

Run an AI Campaign Audit

Screen: Left Sidebar → 'Google Ads' → Click 'AI Campaign Audit' → Click 'Run Audit'.

Select the campaigns to analyze. Gemini 1.5 Pro inspects historical impression share, keyword Quality Scores, search term relevance, ad strength ratings, and landing page URLs.

Pro-Tip Running audits monthly keeps agency clients informed of proactive optimization initiatives.
02

Review Quality Score Diagnostic Matrix

Screen: Audit Results Screen → 'Quality Score Breakdown'.

Inspect keywords with Quality Scores below 6/10. Look at the sub-ratings: if 'Landing Page Experience' is Below Average, the destination URL likely suffers from slow loading or missing keyword headers.

Pro-Tip Improving Quality Score from 5 to 8 reduces your actual cost-per-click by up to 37%.
03

Implement Recommended Action Items

Screen: Recommendations Drawer → Click 'Apply' or 'Export'.

Review concrete fixes: creating dedicated ad groups for high-volume keywords, tightening match types, and aligning headline messaging with landing page copy.

Pro-Tip Use our AI Responsive Search Ad Studio to craft relevant replacement headlines.

INTERACTIVE TOOL WORKSPACE

Actual Screen & Telemetry Inspection

Examine the exact SEO Runway screen below with live parameters and dummy data to see how findings appear and where to execute actions.

https://app.seorunway.com/projects/acme-store/audit/
CRAWL STATUS: 100% COMPLETE
SEO RUNWAY /
Acme Global E-Commerce (ecommerce-flagship.com)
Crawled URLs
24,810 Max Depth: 5
Site Health Score
94 / 100 +6 pts
Critical Errors
4 Hreflang & 500s
Warnings
18 Missing Alt & H1

Site Audit Crawler Diagnostic Feed

Showing 4 of 24,810 records
Page URLStatus CodeDetected ProblemSeverityRecommended Action
/en-us/shoes/marathon-v2200 OKMissing reciprocal hreflang return tag from /es-es/Critical
/fr-fr/catalog/apparel301 RedirectCanonical points to redirected endpoint instead of canonical targetCritical
/blog/summer-running-guide200 OKLarge Cumulative Layout Shift (CLS: 0.28) caused by un-sized bannerWarning
/de-de/products/carbon-fly200 OKValid bidirectional international cluster verified across 5 languagesOptimal✓ Verified
How to Read & Execute on This Screen in SEO Runway
① Multi-Engine Crawl Settings

Configures JavaScript rendering (Puppeteer headless) and XML Sitemap seed inclusion.

② Severity Filter Pipeline

Isolates Critical blockers (breaks indexation) from cosmetic warnings for clear engineering prioritization.

③ Exportable Developer Runbook

Generates a clean CSV or Jira-ready ticket report detailing the exact line-item code fixes.

Field Insights & Advanced Tactics

Never send paid search traffic to your generic homepage. Always build dedicated landing pages focused on the specific keyword search intent.
Ensure mobile page speed on ad landing pages is under 2.5 seconds to maintain an 'Above Average' landing page experience score.

Frequently Asked Questions

Why is my Expected CTR rated Below Average?

Below Average Expected CTR indicates that your ad copy fails to capture user interest compared to other advertisers bidding on the same query. Test bolder calls to action, include pricing or numbers, and ensure keywords appear in Headline 1.

Need tailored assistance?

Our customer engineering team can review your project setup, calibrate your rank trackers, or audit your GEO readiness. Reach out anytime.