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Core SEO & Technical Intermediate · 7 min read · Updated October 2026

Automated Technical Site Health Audits & Issue Prioritization

Run comprehensive crawler audits to uncover broken links, 4xx/5xx errors, Core Web Vitals bottlenecks, missing meta tags, and structured data errors.

Summarize runbook:
ChatGPT Perplexity Claude
Platform Navigation Coordinates

Where to find this in your workspace:

Left Sidebar → Site Audit (/projects/<id>/audit/)
Log in to Execute

Key Takeaways & Architectural Rules

  • Audit up to 100,000 URLs per project with customizable crawler depth and user-agent emulation.
  • Categorize issues automatically into Critical (Crawl Blockers), Warnings (Optimization Gaps), and Notices.
  • Inspect Core Web Vitals (LCP, INP, CLS) per URL to identify template-level speed bottlenecks.
  • 1-click export of broken link lists and redirect chains directly to your development team's backlog.

EXECUTION PLAYBOOK

How to Do & From Where to Do (4 Steps)

01

Launch or Schedule a New Site Audit

Screen: Left Sidebar → Click 'Site Audit' → Click 'Run Audit' button.

In the Site Audit dashboard, click the 'Run Audit' button. You can customize crawl limits (e.g. 500, 2,000, or 10,000 pages), choose whether to respect robots.txt, and toggle JavaScript rendering for single-page applications (React/Next.js).

Pro-Tip For large e-commerce platforms, enable 'Respect Canonical Tags' to prevent crawler loops across faceted navigation.
02

Review the Health Score & Issue Breakdown

Screen: Audit Overview Tab → Health Gauge & Top Issues Matrix.

View your site's overall Health Score (0-100%). Review the breakdown of Critical Errors (red), Warnings (amber), and Notices (blue). Click any issue row to see the exact affected URLs.

Pro-Tip Always tackle 5xx server errors and redirect chains first, as they directly waste search engine crawl budget.
03

Inspect Page-Level Diagnostics

Screen: Crawled Pages Tab → Click any URL row.

A slide-over drawer displays the page title, meta description length, canonical URL, heading tag hierarchy (H1-H6), internal in-links, external out-links, and detected Schema.org JSON-LD markup.

Pro-Tip Check that your canonical tags are absolute URLs matching the HTTPS protocol to prevent split indexation.
04

Assign Audit Tasks to Team Members

Screen: Issue Detail Drawer → Click 'Create Task'.

Select 'Add to Kanban Task Board', choose an assignee, set a priority level, and link the issue directly to your agency task workflow.

Pro-Tip This automatically creates a card on your project's Kanban board under 'To Do'.

INTERACTIVE TOOL WORKSPACE

Actual Screen & Telemetry Inspection

Examine the exact SEO Runway screen below with live parameters and dummy data to see how findings appear and where to execute actions.

https://app.seorunway.com/projects/acme-store/audit/
CRAWL STATUS: 100% COMPLETE
SEO RUNWAY /
Acme Global E-Commerce (ecommerce-flagship.com)
Crawled URLs
24,810 Max Depth: 5
Site Health Score
94 / 100 +6 pts
Critical Errors
4 Hreflang & 500s
Warnings
18 Missing Alt & H1

Site Audit Crawler Diagnostic Feed

Showing 4 of 24,810 records
Page URLStatus CodeDetected ProblemSeverityRecommended Action
/en-us/shoes/marathon-v2200 OKMissing reciprocal hreflang return tag from /es-es/Critical
/fr-fr/catalog/apparel301 RedirectCanonical points to redirected endpoint instead of canonical targetCritical
/blog/summer-running-guide200 OKLarge Cumulative Layout Shift (CLS: 0.28) caused by un-sized bannerWarning
/de-de/products/carbon-fly200 OKValid bidirectional international cluster verified across 5 languagesOptimal✓ Verified
How to Read & Execute on This Screen in SEO Runway
① Multi-Engine Crawl Settings

Configures JavaScript rendering (Puppeteer headless) and XML Sitemap seed inclusion.

② Severity Filter Pipeline

Isolates Critical blockers (breaks indexation) from cosmetic warnings for clear engineering prioritization.

③ Exportable Developer Runbook

Generates a clean CSV or Jira-ready ticket report detailing the exact line-item code fixes.

Field Insights & Advanced Tactics

Schedule recurring weekly crawls on Sunday nights so your team starts Monday morning with an up-to-date technical issue log.
Verify that your robots.txt allows both Googlebot and next-gen AI crawlers like GPTBot to prevent accidental AI de-indexing.

Frequently Asked Questions

Will the SEO Runway crawler slow down my production website?

No. SEO Runway uses intelligent rate limiting (defaulting to 2 requests per second) to ensure zero impact on production server load.

Need tailored assistance?

Our customer engineering team can review your project setup, calibrate your rank trackers, or audit your GEO readiness. Reach out anytime.

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