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Step-by-step walkthrough of the 7-step Marketing OS project creation wizard.

When creating a project, you provide your brand domain, select primary objectives (e.g. Lead Generation or Organic Dominance), choose target markets and languages, and pick marketing channels. SEO Runway automatically initializes your website crawl audit and ranking monitors.

How multi-tenant isolation works across teams and client accounts.

Every user belongs to an Organization workspace. Projects, team members, custom fields, and billing packages are strictly isolated per workspace. Workspace admins can invite team members and set granular RBAC permissions.

Using Orbit Radar, Stream views, and health scores to monitor portfolio health.

Mission Control features an interactive Orbit Radar visualizing your portfolio. Projects near the center are healthy, while those near the perimeter have urgent issues or open tasks requiring attention.

How to add target keywords, assign tags, and set check frequencies.

Navigate to Rankings > Add Keywords. Enter your keywords (one per line or comma-separated), select target device (Desktop or Mobile) and search engine location. Automatic rank checks execute according to your package schedule.

Generate high-intent keyword ideas using search engine volume and CPC data.

Use the Keyword Research tool to enter seed phrases. The system extracts search volume, keyword difficulty (KD%), search intent, and clusters related terms into topical content groups.

Identify and fix pages that compete against each other for the same search queries.

Under Analytics > Cannibalization, view search terms where multiple URLs from your domain rank interchangeably, diluting authority. Consolidate content or add canonical tags to resolve.

How to track and optimize your brand citations in AI answer engines.

GEO measures how frequently and favorably your brand is cited by generative AI engines when users ask high-intent commercial prompts. SEO Runway queries ChatGPT, Gemini, Perplexity, and Google AI Overviews.

Configure customer prompts and queries to benchmark AI citation share.

In AI Search > Prompts, add natural language buyer queries (e.g. "Best CRM for real estate brokers in Chicago"). The system periodically queries AI models and checks if your brand URL is cited as a source.

Secure OAuth authorization following Google Limited Use guidelines.

Visit Integrations in your project. Click Connect on Google Search Console or Google Analytics 4. Authorize via Google OAuth. We request read-only access strictly to display search queries and web telemetry in your project dashboard.

What to do when an OAuth token expires or requires re-authentication.

OAuth tokens can expire if credentials change or after extended inactivity. The Integrations hub displays an amber "Reauthorization Required" badge. Click "Reauthorize Now" to re-authenticate with one click.

Entitlement limits for projects, keywords, audit crawl sizes, and team seats.

Each subscription plan defines explicit quotas. Hitting a quota (such as the 1-project limit on Free Trial) prevents adding new items but preserves all existing data. Upgrade at any time from Billing > Pricing to increase limits.

Downloading PDF receipts and switching between monthly and yearly billing.

In your Profile under Subscriptions & Billing, you can view all active module subscriptions, switch between monthly and annual plans for discount savings, and download past invoices.

Assigning Owner, Admin, Member, and Client Viewer roles.

Workspace administrators can invite members and specify roles. Client Viewers can view reports and metrics for designated projects but cannot modify configurations or access billing.

How long SEO Runway retains keyword history, crawl data, and backup snapshots.

Keyword rankings are retained for 3 to 24 months based on plan tier. Raw HTML crawl snapshots are pruned after 30 days. Backup archives are encrypted and retained for 14 to 30 days.

Self-service GDPR data export and account erasure workflow.

You can download an instant JSON/CSV export of your workspace data at any time from Profile > Danger Zone. You can also initiate permanent account deletion with password verification.