Skip to content
KNOWLEDGE BASE & RUNBOOKS // 25 GUIDES

Master every engine in SEO Runway.

Step-by-step operating runbooks with actual screens, navigation paths, and verified configurations across Core SEO, GEO, Local SEO, Google Ads, Social, and Agency workflows.

Popular searches: Rank Tracker llms.txt Geo-Grid Negative Keywords White-Label

MODULE BLUEPRINTS

The 6 Platform Pillars

6 Guides

Core SEO & Technical

Daily SERP tracking across Desktop & Mobile, technical site crawl health, content scoring, backlink toxic audit, 24/7 uptime and domain expiry.

Explore SEO runbooks
4 Guides

Generative Engine Optimization (GEO)

Visibility tracking across ChatGPT, Google Gemini, Perplexity, Claude and AI Overviews, source citation mining, and llms.txt readiness.

Explore GEO runbooks
4 Guides

Local SEO & Map-Pack

Geo-grid multi-point rank matrix, Google Business Profile synchronization, 50+ directory citation audits, and customer review campaigns.

Explore Local SEO runbooks
4 Guides

Google Ads Intelligence

Unified paid vs organic keyword intelligence, search-term query mining to eliminate wasted spend, Gemini AI campaign audits, and AI RSAs.

Explore Google Ads runbooks
4 Guides

Social Media Publishing

Multi-network editorial calendar (month & list view), 30-day AI content calendar generation, peak-hour scheduling, and direct cross-posting.

Explore Social Media runbooks
3 Guides

Agency Hub & Workflows

White-label custom client portals, automated PDF & live web reporting, client sign-off approvals, and collaborative Kanban task management.

Explore Agency runbooks

COMPLETE CLUSTER INDEX

Operating Runbooks & Guides

All Guides SEO GEO Local SEO Google Ads Social Media Agency
Generative Engine Optimization (GEO) 9 min read · Intermediate to Advanced

The 2026 Generative Engine Optimization (GEO) Playbook

Master the shift from traditional 10 blue links to generative AI answers across ChatGPT, Google Gemini, Perplexity, Claude, and Google AI Overviews.

Where: Left Sidebar → AI Search (GEO) (/projects/<id>/ai_search/)

Workflow Checklist (4 Steps)

  • 01 Navigate to the GEO Dashboard
  • 02 Set Up Tracked AI Prompts
  • + 2 more procedural steps in guide
#GEO #GenerativeSearch #ChatGPT
Read runbook
Generative Engine Optimization (GEO) 7 min read · Intermediate

Tracking Brand Mentions & Citations Across ChatGPT, Gemini & Perplexity

Simulate and monitor brand visibility inside conversational AI engines with automated prompt query sweeps, verbatim answer extracts, and competitor comparisons.

Where: Left Sidebar → AI Search → Engines & Prompts

Workflow Checklist (3 Steps)

  • 01 Open the Engines & Prompts Explorer
  • 02 Inspect Verbatim AI Transcripts
  • + 1 more procedural steps in guide
#ChatGPTTracking #PerplexityAI #BrandMentions
Read runbook
Generative Engine Optimization (GEO) 8 min read · Advanced

AI Citation Mining & Reverse Engineering Top-Cited Sources

Discover the exact third-party publications, directories, and blogs cited as footnotes in Perplexity and SearchGPT answers, and target them for PR outreach.

Where: Left Sidebar → AI Search → Citations & Sources

Workflow Checklist (3 Steps)

  • 01 Access Citations & Sources Intelligence
  • 02 Filter by 'Citation Gap' Opportunities
  • + 1 more procedural steps in guide
#CitationMining #DigitalPR #PerplexitySources
Read runbook
Generative Engine Optimization (GEO) 6 min read · Intermediate to Advanced

LLM Technical Readiness: llms.txt, AI Crawlers & Semantic Entities

Ensure your website is technically primed for AI crawlers by generating a standardized /llms.txt file, managing robots.txt permissions, and deploying JSON-LD entity graphs.

Where: Left Sidebar → AI Search → Readiness Audit

Workflow Checklist (4 Steps)

  • 01 Run an LLM Technical Readiness Scan
  • 02 Generate a Standardized llms.txt File
  • + 2 more procedural steps in guide
#llmstxt #GPTBot #SchemaMarkup
Read runbook
UNMATCHED HUMAN SUPPORT

Need direct help with your configuration?

Our search engineering team is available 24/7. Open a support ticket, request an onboarding review, or report an edge case anytime.

Contact Engineering Support Help Centre FAQ