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Local SEO & Map-Pack Intermediate · 6 min read · Updated October 2026

Geo-Grid Rank Tracking & Share of Local Voice Measurement

Visualize local 3-pack rankings across physical GPS map pins with customizable 3x3 to 7x7 grid matrices and measure Average Grid Rank (AGR).

Summarize runbook:
ChatGPT Perplexity Claude
Platform Navigation Coordinates

Where to find this in your workspace:

Left Sidebar → Local SEO → Geo-Grid Tracker
Log in to Execute

Key Takeaways & Architectural Rules

  • Pinpoint exact local rankings (positions 1 through 20+) across physical neighborhoods.
  • Configure grid density (3x3, 5x5, 7x7) and coordinate spacing (0.5 km to 10 miles).
  • Calculate Average Grid Rank (AGR) and Share of Local Voice (SoLV) percentages.
  • Identify geographic weak spots where proximity bias causes your listing to drop out of the 3-pack.

EXECUTION PLAYBOOK

How to Do & From Where to Do (3 Steps)

01

Configure a New Geo-Grid Scan

Screen: Left Sidebar → 'Local SEO' → Click 'Geo-Grid Tracker' → Click 'New Scan'.

Select your target business location. Enter the search keyword (e.g., 'emergency dentist near me'). Choose your grid matrix (e.g. 5x5 pins) and distance radius (e.g. 2 kilometers between pins).

Pro-Tip For dense urban areas, use tighter 0.5km spacing; for suburban regions, expand to 2–5 miles.
02

Execute the Scan and Review the Visual Heatmap

Screen: Scan Results Screen → Interactive Map Canvas.

Review the color-coded pins: Green (Positions 1–3, inside the Map-Pack), Yellow (Positions 4–10), and Red (Positions 11+ or not ranking). Hover over any individual pin to see the top 20 listings at that exact geographic coordinate.

Pro-Tip Pins close to your physical address should always be dark green (Rank 1).
03

Track Average Grid Rank (AGR) Over Time

Screen: Geo-Grid Dashboard → 'Historical AGR Trend' graph.

Inspect the trendline. As you build local citations and collect customer reviews, observe the green cluster expand outward across surrounding zip codes.

Pro-Tip Save scheduled weekly scans to generate animated before-and-after client reporting slides.

INTERACTIVE TOOL WORKSPACE

Actual Screen & Telemetry Inspection

Examine the exact SEO Runway screen below with live parameters and dummy data to see how findings appear and where to execute actions.

https://app.seorunway.com/projects/acme-store/keywords/
DAILY SERP CRON: 06:00 UTC
SEO RUNWAY /
Acme Global E-Commerce (ecommerce-flagship.com)
Tracked Queries
450 +25 this week
Top 3 Positions
68 +14 ranks
SERP Features Won
84 Snippets & 3-Packs
Visibility Index
84.2% +3.4%

Multi-Device SERP Leaderboard & Volatility Matrix

Showing 4 of 24,810 records
Tracked QueryMonthly VolGoogle DesktopGoogle MobileSERP FeaturesAction
best running shoes for men74,000#1 (Ranked)#2Featured Snippet
trail running shoes waterproof22,500#3#3People Also Ask
carbon plate marathon shoes14,800#4 (+2)#5Image Carousel
lightweight zero drop sneakers8,900#8 (-1)#9SiteLinks
How to Read & Execute on This Screen in SEO Runway
① Device Switcher & Date Range

Toggle between Desktop and Mobile crawlers to isolate device-specific algorithmic fluctuations.

② SERP Feature Detection

Flags whether your domain occupies high-CTR elements (Snippets, Local Packs, People Also Ask).

③ Automated Alert Thresholds

Pings Slack or email whenever a high-volume keyword drops more than 3 positions in 24 hours.

Field Insights & Advanced Tactics

Proximity is the strongest ranking factor in local search. To expand your ranking radius, build localized landing pages for adjacent suburbs.
Encourage satisfied customers residing in adjacent towns to mention their neighborhood name in their Google review.

Frequently Asked Questions

What is Average Grid Rank (AGR)?

AGR is the arithmetic average of your ranking positions across all tested grid pins on the map. An AGR under 3.0 means your business dominates the entire local trade area.

Need tailored assistance?

Our customer engineering team can review your project setup, calibrate your rank trackers, or audit your GEO readiness. Reach out anytime.

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