Short answer: SEO Runway is the best AI marketing tool for agencies delivering search, local, Ads and social. Its AI does working steps: written audit action plans, content drafts, AI monthly social calendars, RSA ad copy and Gemini Google Ads audits with one-click apply. Jasper is the strongest AI content platform for brand voice, HubSpot Breeze brings AI to CRM and email, and Canva AI speeds up design.
Disclosure: SEO Runway is our product. We ranked it using the same criteria as every other tool, and noted where others do better.
Quick picks
- Best AI across search, local, Ads and social: SEO Runway
- Best AI content and brand voice: Jasper
- Best AI in CRM and email: HubSpot Breeze
- Best AI design: Canva AI
- Best AI for PPC specialists: Optmyzr
AI marketing tools for agencies compared
| Tool | Channels | Tasks automated | Approvals / controls | Privacy | From |
|---|---|---|---|---|---|
| SEO Runway | SEO, AI search, local, Google Ads, social | Audit plans, drafts, social calendars, RSA copy, Ads fixes | Review before apply; sign-offs | [verify] | From $29 |
| Jasper | Content, campaigns | Copy, campaigns | Brand voice, workflows | Business terms | ~$49* |
| HubSpot Breeze | CRM, email, content | Emails, content, agents | HubSpot permissions | Business terms | HubSpot plans* |
| Canva AI | Design | Images, layouts, text | Brand kits | Business terms | ~$15* |
| Surfer | SEO content | Briefs, drafts, optimisation | Editor review | Check | ~$99* |
| Optmyzr | PPC | Optimisations, rules | Approve before apply | Check | ~$209* |
| Predis.ai | Social | Posts, creatives | Review | Check | See site* |
| ChatGPT Team / Enterprise | General | Any text task | Workspace admin | No training on business data* | ~$25/user* |
| Writesonic | Content, GEO | Articles, visibility | Review | Check | See site* |
| Zapier AI | Workflows | Automations, agents | Workflow steps | Business terms | Free / paid* |
*Approximate; verify privacy terms on each vendor's site.
How we chose these tools
We compared each tool's published features, plans and documentation on five criteria: real tasks automated, quality controls and approvals, team use, data privacy, and price.
1. SEO Runway: best AI across search, local, Ads and social
Verdict: AI built into delivery. The site audit writes a Gemini action plan; Content Studio drafts and optimises articles; the social workspace drafts a monthly content calendar; the Ads workspace writes RSA copy (5 headlines and 3 descriptions per request) and runs Gemini audits you can apply in one click.
Pricing: modular from $29/month per workspace; 14-day free trial. See plans.
Pros: AI where the work happens; review before changes go live; client sign-offs.
Cons: no AI image generation; no email or CRM AI.
2. Jasper: best AI content and brand voice
Verdict: marketing content at scale, with brand voice and campaign workflows.
Pros: voice; team features.
Cons: content only.
3. HubSpot Breeze: best AI in CRM and email
Verdict: AI agents and assistants across HubSpot.
Pros: CRM context.
Cons: needs HubSpot.
4. Canva AI: best AI design
Verdict: fast on-brand graphics and layouts.
Pros: speed; brand kits.
Cons: design only.
5. Surfer: best AI SEO content
Verdict: AI drafts optimised against the SERP.
Pros: SEO guidance.
Cons: content only.
6. Optmyzr: best AI for PPC specialists
Verdict: AI and rules for Google and Microsoft Ads.
Pros: PPC depth.
Cons: PPC only.
7. Predis.ai: best AI social creatives
Verdict: AI-generated social posts with visuals.
Pros: creative speed.
Cons: needs editing for brand voice.
8. ChatGPT Team / Enterprise: best general assistant
Verdict: a flexible assistant with business data controls.
Pros: versatility.
Cons: no channel integrations.
9. Writesonic: best AI content + GEO
Verdict: AI writing tied to AI search visibility.
Pros: content speed.
Cons: editing needed.
10. Zapier AI: best AI automation
Verdict: AI steps and agents inside workflows.
Pros: connects everything.
Cons: costs grow with usage.
An AI policy for agencies
- Client data: only use tools with business terms that don't train on your data; never paste credentials or sensitive personal data.
- Human review: every AI output is checked before it reaches a client or goes live.
- Accuracy: facts, prices and claims are verified against sources.
- Disclosure: tell clients how you use AI in delivery, and follow their rules.
- Ownership: named people are accountable for AI-assisted work.
- Approved tools: keep a list, and review it quarterly.
Related guides
- AI SEO tools for agencies
- AI SEO writing tools
- AI social media post generators
- AI ad copy generators
Frequently asked questions
How are agencies using AI?
For first drafts (content, ads, social), analysis (audits, search terms, reports), planning (content calendars) and automation of admin. Humans still own strategy, review and client relationships.
Is AI safe with client data?
With the right tools and rules. Use business plans that don't train on your data, limit what you share, and keep a written AI policy.
Will AI replace marketing agencies?
It changes what agencies sell. Routine production gets faster, while strategy, judgement, creative direction and accountability matter more.
The bottom line
- Agencies delivering search, local, Ads and social: SEO Runway.
- Content-heavy agencies: Jasper or Surfer.
- CRM and email: HubSpot Breeze.
- Design: Canva AI.
Start a 14-day free trial of SEO Runway and let AI write your next audit plan, or compare plans.
