10 Best Tools to Track Brand Mentions in ChatGPT [2026]

Short answer: Profound offers the deepest ChatGPT brand-mention analysis for enterprise brands. SEO Runway is the best fit if you want ChatGPT tracked next to Gemini, Perplexity, Google AI Overviews and your classic rankings, with mentions and citations separated. Peec AI and Otterly.AI are strong specialists at lower prices. This page covers ChatGPT specifically; see our full list of AI visibility tools for every engine.

Disclosure: SEO Runway is our product. We ranked it using the same criteria as every other tool, and noted where others do better.

Quick picks

• Deepest ChatGPT analysis: Profound
• Best ChatGPT + other engines + rank: SEO Runway
• Best mid-market specialist: Peec AI
• Best budget: Otterly.AI or Rankscale

ChatGPT brand-mention trackers compared

*Approximate; verify. "Check" means we could not confirm the detail from public documentation.

How we chose these tools

We compared each tool's published features, plans and documentation on five ChatGPT-specific criteria: coverage of ChatGPT search (answers with web sources) and model answers; citation capture; prompt variants (rephrasings of the same question); check frequency; and price.

1. Profound: deepest ChatGPT analysis

Verdict: the most thorough view of how ChatGPT describes and recommends a brand, at enterprise scale.

Pros: depth; prompt-volume insight; sources.

Cons: enterprise pricing.

2. SEO Runway: best ChatGPT tracking alongside other engines and rank

Verdict: runs your prompts in ChatGPT and records whether your brand is mentioned or your site cited, with the competitors and sources named, in the same view as Gemini, Perplexity, AI Overviews and classic rankings.

Key features: custom prompts; mention vs citation detection; competitors and sources; trends; an AI-readiness audit; white-label reports.

Pricing: AI GEO from $29/month (engines depend on plan); 14-day free trial. See plans.

Pros: one view across engines; agency reporting.

Cons: less ChatGPT-specific depth (prompt volumes, sentiment detail) than Profound.

3. Peec AI: best mid-market specialist

Verdict: clear ChatGPT visibility, position and sentiment metrics.

Pros: clarity; competitor view.

Cons: AI-only.

4. Otterly.AI: best budget

Verdict: low-cost ChatGPT brand and link monitoring.

Pros: price.

Cons: prompt caps.

5. Scrunch AI: best for brand perception

Verdict: how ChatGPT positions your brand, and why.

Pros: a perception focus.

Cons: premium pricing.

6. Semrush AI Toolkit: best for Semrush users

Verdict: ChatGPT visibility and perception inside Semrush.

Pros: one login.

Cons: add-on cost.

7. Ahrefs Brand Radar: best for market benchmarks

Verdict: share-of-voice benchmarks from a large dataset.

Pros: market view.

Cons: less prompt-level control.

8. AthenaHQ: best for recommendations

Verdict: tracking plus guidance on what to change.

Pros: action plans.

Cons: pricing.

9. Rankscale: cheapest recurring checks

Verdict: very low-cost ChatGPT checks for a few prompts.

Pros: price.

Cons: limited depth.

10. Knowatoa: simple AI search visibility checks

Verdict: a lightweight tool for checking brand presence in AI answers.

Pros: simple.

Cons: fewer features than specialists.

How ChatGPT chooses brands to mention

When ChatGPT searches the web, it reads current pages and tends to cite the sources it used. When it answers from its own training, it draws on how often and how consistently a brand was described across the web. Either way, the brands it mentions tend to be ones that:

• appear in many trusted third-party lists, reviews and articles;
• are described consistently (the same name, category and strengths);
• have clear, crawlable pages that answer the question directly;
• let OpenAI's crawlers (OAI-SearchBot, GPTBot) reach their site.

A manual test method (free)

1. Write 20 prompts your customers would ask, such as "best [service] in [city]" or "[your product] vs [competitor]".
2. Run each prompt three times in new chats, with and without search where you can choose.
3. Record: mentioned (yes/no), position in the answer, linked (yes/no), and competitors named.
4. Your visibility rate is mentions ÷ total runs. Repeat monthly.

Once this takes more than an hour a month, a tracking tool pays for itself.

Related guides

• Google AI Overviews tracking tools

Frequently asked questions

Can I see if ChatGPT recommends my business?

Yes. Ask ChatGPT the questions your customers ask and see whether you appear. Because answers vary, run each prompt several times, or use a tracker that repeats prompts on a schedule.

Why does ChatGPT give different answers each time?

Its answers are generated, not looked up, so wording and choices vary. Search-enabled answers also depend on which pages it reads at that moment. That's why visibility is measured as a rate over many runs.

Is there a ChatGPT rank tracker?

Not in the classic sense, because there's no fixed list of positions. ChatGPT trackers measure how often you're mentioned, where you appear in the answer and whether you're linked.

How can I get mentioned by ChatGPT?

Earn coverage on sites ChatGPT cites, keep your brand information consistent, publish clear answer-first pages, and make sure OpenAI's crawlers can access your site.

Does ChatGPT use Google results?

ChatGPT search uses its own search setup and partners, not Google's results page, so ranking well in Google helps but doesn't guarantee a ChatGPT mention.

The bottom line

• Enterprise brands: Profound.
• Teams and agencies tracking ChatGPT next to other engines and rank: SEO Runway.
• Mid-market specialist: Peec AI.
• Tight budgets: Otterly.AI or Rankscale.

Start a 14-day free trial of SEO Runway and add your first ChatGPT prompts, or see AI search tracking.