10 Best Local Business Schema Generators [2026]

Short answer: SEO Runway is the best local schema generator for businesses and agencies managing locations inside an SEO platform: it creates per-location LocalBusiness JSON-LD ready to paste. For a free one-off, Merkle's Schema Markup Generator is the standard. WordPress sites can use Rank Math or Yoast Local SEO to add schema automatically, and Schema App suits enterprise sites.

Disclosure: SEO Runway is our product. We ranked it using the same criteria as every other tool, and noted where others do better.

Quick picks

• Best per-location generator in an SEO platform: SEO Runway
• Best free one-off: Merkle Schema Markup Generator
• Best WordPress plugin: Rank Math
• Best for multi-location WordPress: Yoast Local SEO
• Best enterprise: Schema App

Local schema generators compared

*Approximate; verify.

How we chose these tools

We compared each tool's published features and documentation on five criteria: LocalBusiness subtypes, multi-location support, validation, CMS integration, and price.

1. SEO Runway: best per-location generator in an SEO platform

Verdict: generates LocalBusiness JSON-LD for each location, ready to paste, alongside geo-grid tracking, citations and reviews.

Pricing: Local SEO from $19/month; 14-day free trial. See plans.

Pros: per location; uses the same business data as your audits.

Cons: no CMS plugin, so you paste the code into your site.

2. Merkle Schema Markup Generator: best free one-off

Verdict: the trusted free generator for many schema types.

Pros: free; reliable.

Cons: manual, one location at a time.

3. Rank Math: best WordPress plugin

Verdict: adds local schema automatically on WordPress.

Pros: automation; free tier.

Cons: WordPress only.

4. Yoast Local SEO: best multi-location WordPress

Verdict: location pages and schema for WordPress.

Pros: multi-location.

Cons: paid add-on.

5. Schema App: best enterprise

Verdict: enterprise schema at scale across CMSs.

Pros: scale; support.

Cons: price.

6. Schema Pro: best flexible WordPress

Verdict: rule-based schema across post types.

Pros: flexibility.

Cons: WordPress only.

7. Hall Analysis generator: simple free

Verdict: a quick JSON-LD form.

Pros: free.

Cons: basic.

8. Google Structured Data Markup Helper: Google's own helper

Verdict: tags page elements to produce markup.

Pros: free.

Cons: limited types; dated.

9. WordLift: best for entity SEO

Verdict: builds a knowledge graph for your site.

Pros: entities.

Cons: price.

10. Saijo George's generator: free alternative

Verdict: a free schema generator from an SEO practitioner.

Pros: free.

Cons: manual.

A step-by-step LocalBusiness schema example

Use the most specific type, real data that matches your Google Business Profile, and place the script in the page's HTML:

{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "Example Family Dental",
  "url": "https://www.example.com/",
  "telephone": "+1-555-010-0000",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "100 Main Street",
    "addressLocality": "Springfield",
    "addressRegion": "IL",
    "postalCode": "62701",
    "addressCountry": "US"
  },
  "geo": { "@type": "GeoCoordinates", "latitude": 39.7990, "longitude": -89.6440 },
  "openingHoursSpecification": [{
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
    "opens": "08:00", "closes": "17:00"
  }],
  "sameAs": ["https://www.facebook.com/example"]
}

This example uses sample data. Replace every value, then test the page in Google's Rich Results Test and the Schema Markup Validator.

Related guides

• Our full list of local SEO tools

Frequently asked questions

Does schema help local rankings?

Indirectly. It helps search engines understand your business details accurately, but a complete Google Business Profile, reviews and relevance matter more for map rankings.

How do I test schema?

Use Google's Rich Results Test and the Schema.org Markup Validator. Fix any errors, then check Search Console's enhancement reports.

Where do I put LocalBusiness schema?

On the homepage for a single location, or on each location page for multi-location businesses, as a JSON-LD script in the HTML.

The bottom line

• Per-location schema inside a local SEO platform: SEO Runway.
• Free one-off: Merkle.
• WordPress: Rank Math or Yoast Local SEO.
• Enterprise: Schema App.

Start a 14-day free trial of SEO Runway and generate schema for your locations, or see the local SEO workspace.