Short answer: Google Search Console is the best free rank checker. It shows your real average position for every query you appear for, free and unlimited. For exact positions on specific keywords, Wincher's and SERPWatcher's free tiers and SerpRobot cover a handful of keywords. SEO Runway offers a 14-day free trial (not a free plan) with full daily-capable tracking by device and city. When you outgrow free tools, see our full list of rank trackers.
Disclosure: SEO Runway is our product. We ranked it using the same criteria as every other tool, and noted where others do better.
Quick picks
- Best free overall: Google Search Console
- Best free trial (full features): SEO Runway
- Best free site data: Ahrefs Webmaster Tools
- Best free tracker plan: Wincher
- Best quick one-off check: SerpRobot
Free rank checkers compared
| Tool | Free keywords | History | Locations | Card required | Upgrade from |
|---|---|---|---|---|---|
| Google Search Console | All queries (average position) | 16 months | Country filter | No | Free |
| SEO Runway | Full plan limits during trial | Kept while subscribed | Device, city/ZIP | [verify] | $49/mo |
| Ahrefs Webmaster Tools | Your site's keywords | Yes | Country | No | ~$129/mo* |
| SERPWatcher (free) | [verify] | Limited | Location | No | ~$29/mo* |
| Wincher (free) | [verify] | Limited | Location | No | ~$29/mo* |
| SerpRobot | Free checks per day* | Paid only | Country, city | No | Low* |
| Ubersuggest | Limited free searches | Paid | Country | No | ~$29/mo* |
| Semrush (free account) | Limited | Limited | Country | No | ~$139/mo* |
| Keyword.com (trial) | Trial | During trial | City, ZIP | [verify] | See site* |
| SEO Review Tools | One-off checks | No | Country | No | Free |
*Approximate; verify.
How we chose these tools
We included tools with a free plan or a substantial free trial, and compared their published limits on keywords, history, locations, card requirements and upgrade price.
1. Google Search Console: best free overall
Verdict: real Google data on every query you appear for, free.
Limits: average position, not exact rank; no competitors.
2. SEO Runway (14-day trial): best free trial
Verdict: a full-feature trial: rank tracking by device and city/ZIP, competitors, share of voice, plus site audit and keyword research.
After the trial: Core SEO from $49/month. See plans.
3. Ahrefs Webmaster Tools: best free site data
Verdict: free keyword and backlink data for sites you verify.
Limits: your own sites only.
4. SERPWatcher (free tier): friendly free tracking
Verdict: a small free tracker from Mangools.
Limits: very few keywords.
5. Wincher (free plan): best free tracker plan
Verdict: daily tracking for a handful of keywords free.
Limits: keyword caps.
6. SerpRobot: best quick one-off check
Verdict: check a few keywords instantly, no account needed.
Limits: no history on the free tier.
7. Ubersuggest (free searches): basic free checks
Verdict: a few free daily lookups.
Limits: daily caps.
8. Semrush (free account): limited free data
Verdict: a taste of Semrush tracking.
Limits: tight caps.
9. Keyword.com (trial): trial of a simple tracker
Verdict: a trial with city and ZIP tracking.
Limits: trial length.
10. SEO Review Tools rank checker: simplest free checker
Verdict: a one-off check of where a domain ranks.
Limits: no tracking.
Search Console average position vs rank trackers
Search Console averages your position across every search where you appeared (different locations, devices and personalisation), weighted by impressions. A rank tracker checks one exact position from one location and device. Use Search Console to discover queries and trends, and a tracker for precise daily positions on the keywords that matter.
When to move to a paid tracker
- You need exact positions for more than a few keywords.
- You need city- or ZIP-level results.
- You want competitor tracking or share of voice.
- You report to clients or a manager.
See our affordable rank trackers for low-cost options.
Related free tools
Prefer to hire an expert? See the best SEO agencies in your city: [link to the matching published agency listicle].
Frequently asked questions
Is there a free rank tracker?
Yes. Google Search Console is free and shows average positions, and Wincher, SERPWatcher and SerpRobot offer limited free tracking.
How accurate is Search Console position?
It's accurate as an average across all impressions, but it isn't the exact position a single searcher sees. Treat it as a trend.
Can I check rankings for a different country for free?
Some free checkers, such as SerpRobot, let you choose a country. Search Console lets you filter your data by country.
The bottom line
- Free and unlimited: Google Search Console.
- A full-feature test drive: SEO Runway's 14-day trial.
- A few keywords tracked free: Wincher or SERPWatcher.
Start a 14-day free trial of SEO Runway and track your keywords by city and device.
