10 Best Free Social Media Schedulers [2026]

Short answer: Meta Business Suite is the best free scheduler for Facebook and Instagram, with no limits on posts. For several networks, Buffer's free plan is the easiest, and Publer and Metricool give the most features free. SEO Runway isn't free, but its 14-day free trial includes full social publishing to Facebook, Instagram and LinkedIn plus the AI monthly planner. For paid options, see our social media scheduling tools.

Disclosure: SEO Runway is our product. We ranked it using the same criteria as every other tool, and noted where others do better.

Quick picks

• Best free for Facebook and Instagram: Meta Business Suite
• Easiest free plan: Buffer
• Most free features: Publer
• Best free analytics: Metricool
• Best free trial with AI planning: SEO Runway

Free social media schedulers compared

*Approximate; verify.

How we chose these tools

We included tools with a free plan or a meaningful free trial, and compared their published limits on posts per month, networks, card requirements and upgrade price.

1. Meta Business Suite: best free for Facebook and Instagram

Verdict: unlimited free scheduling and insights for Meta networks.

Limits: Facebook and Instagram only.

2. Buffer (free): easiest free plan

Verdict: a simple free queue for a few channels.

Limits: a small number of channels and queued posts.

3. Publer (free): most free features

Verdict: generous features on the free tier.

Limits: post and account caps.

4. Metricool (free): best free analytics

Verdict: scheduling plus analytics free.

Limits: one brand; post caps.

5. Later (free): best free visual planner

Verdict: visual Instagram planning on a free tier.

Limits: low post caps.

6. Zoho Social (free): best for Zoho users

Verdict: a basic free plan in the Zoho ecosystem.

Limits: limited channels.

7. Pallyy (free): best free for one brand

Verdict: free scheduling for a single social set.

Limits: post caps.

8. SEO Runway (14-day trial): best free trial with AI planning

Verdict: not a free plan, but the 14-day trial includes publishing and scheduling to Facebook, Instagram and LinkedIn, the content calendar, the AI monthly planner, and the rest of the platform (SEO, local, Ads).

After the trial: Social from $39/month. See plans.

9. SocialPilot (trial): best trial for many accounts

Verdict: a free trial of an affordable multi-account tool.

After the trial: paid plans.

10. Hootsuite (trial): best trial of a full suite

Verdict: try a full social suite before paying.

After the trial: premium pricing.

Related guides

• Social media management tools for agencies

Frequently asked questions

What is the best free social media scheduler?

Meta Business Suite for Facebook and Instagram. For several networks, Buffer, Publer or Metricool, depending on whether you value simplicity, features or analytics.

Is Buffer still free?

Buffer offers a free plan with a limited number of channels and queued posts. Check its site for current limits.

When should I upgrade from a free scheduler?

When you need more channels or posts, team members, approvals, AI planning or reports.

The bottom line

• Facebook and Instagram: Meta Business Suite.
• Several networks, free: Buffer, Publer or Metricool.
• Try AI planning plus SEO and local: SEO Runway's trial.

Start a 14-day free trial of SEO Runway, or see the social media workspace.