Short answer: Filestage is the best all-round client approval tool for documents, designs and video, with clear versions and approval stages. Planable is the best for social media approvals, and Ziflow suits high-volume creative proofing. SEO Runway records sign-offs against each client project, which suits SEO and marketing deliverables that live in the platform.
Disclosure: SEO Runway is our product. We ranked it using the same criteria as every other tool, and noted where others do better.
Quick picks
- Best all-round proofing: Filestage
- Best for social posts: Planable
- Best for high-volume creative: Ziflow
- Best sign-offs on marketing projects: SEO Runway
- Best for video: Frame.io
Client approval tools compared
| Tool | Content types | Versions | Approval stages | Audit trail | From |
|---|---|---|---|---|---|
| Filestage | Docs, images, video, web | Yes | Yes | Yes | See site* |
| Planable | Social posts, docs | Yes | Multi-level | Yes | See site* |
| Ziflow | Creative, video, web | Yes | Automated | Yes | See site* |
| SEO Runway | Project deliverables | [verify] | [verify] | Recorded on project | Included from $49 |
| ProofHub | Files | Yes | Yes | Yes | Flat* |
| GoProof | Creative (Adobe) | Yes | Yes | Yes | See site* |
| Wrike (proofing) | Files, video | Yes | Yes | Yes | ~$10/user* |
| Monday.com | Files (add-on) | Partial | Automations | Activity log | ~$9/user* |
| Approval Studio | Packaging, print | Yes | Yes | Yes | See site* |
| Frame.io | Video | Yes | Yes | Yes | See site* |
*Approximate; verify.
How we chose these tools
We compared each tool's published features, plans and documentation on six criteria: content types, versioning, approval stages, audit trail, ease for clients, and price.
1. Filestage: best all-round proofing
Verdict: simple for clients, with versions, stages and due dates.
Pros: ease; many file types.
Cons: file-focused.
2. Planable: best for social posts
Verdict: clients see posts exactly as they'll appear and approve them in place.
Pros: previews; multi-level approvals.
Cons: social and docs only.
3. Ziflow: best for high-volume creative
Verdict: automated proofing workflows at scale.
Pros: automation.
Cons: price.
4. SEO Runway: best sign-offs on marketing projects
Verdict: sign-offs and approvals recorded against the client project, next to the tasks, reports and results they relate to, with client chat in the same place.
Pricing: included with SEO Runway plans from $49/month; 14-day free trial. See plans.
Pros: approvals in context; client role.
Cons: no visual markup on designs or video.
5. ProofHub: best flat pricing
Verdict: PM with proofing at a flat price.
Pros: price model.
Cons: interface.
6. GoProof: best for Adobe users
Verdict: proofing inside Adobe Creative Cloud.
Pros: Adobe integration.
Cons: niche.
7. Wrike: best proofing in PM
Verdict: proofing inside a full PM tool.
Pros: one tool.
Cons: complexity.
8. Monday.com: best for automations
Verdict: approval automations on boards.
Pros: flexibility.
Cons: proofing is basic.
9. Approval Studio: best for packaging and print
Verdict: proofing built for print artwork.
Pros: print features.
Cons: niche.
10. Frame.io: best for video
Verdict: frame-accurate video review.
Pros: video.
Cons: video only.
A sign-off workflow that protects scope
- Agree the deliverable and number of revision rounds in the contract.
- Submit each version with a due date for feedback.
- Consolidate feedback: one client approver, not five.
- Record approval with name, date and version.
- Auto-approve after the deadline if there's no response (agreed in advance).
- Treat extra rounds or new requests as change requests.
Related guides
Frequently asked questions
How do I get faster client approvals?
Send one link with everything to review, set a deadline, name one approver, and agree an auto-approve rule.
What is an approval audit trail?
A record of who approved what, which version, and when. It protects both sides if there's a dispute about scope.
Do clients need an account to approve?
Many tools allow guest review links without an account, which speeds up approvals.
The bottom line
- All-round proofing: Filestage.
- Social posts: Planable.
- Creative at scale: Ziflow.
- Sign-offs on marketing projects: SEO Runway.
Start a 14-day free trial of SEO Runway, or see team and approval tools.
