10 Best White-Label SEO Audit Tools for Agencies [2026]

Short answer: for lead generation, SEOptimer is the best white-label SEO audit tool: embed its branded audit widget on your site and capture prospects' details. For auditing client sites, SEO Runway is the strongest: issues are ranked by impact, it writes an AI action plan, and you deliver it as a white-label report with your logo, a share link and scheduled delivery. SE Ranking offers both at good value.

Disclosure: SEO Runway is our product. We ranked it using the same criteria as every other tool, and noted where others do better.

Quick picks

• Best lead-generation widget: SEOptimer
• Best branded client audits: SEO Runway
• Best value for both: SE Ranking
• Best for Semrush agencies: Semrush Agency Growth Kit
• Simplest widget: MySiteAuditor

White-label SEO audit tools compared

*Approximate; verify.

How we chose these tools

We compared each tool's published features, plans and documentation on five criteria: branding (logo, colours, custom domain), an embeddable audit widget, lead capture, clarity for non-SEOs, and price per report.

1. SEOptimer: best lead-generation widget

Verdict: the go-to embeddable audit tool. Visitors enter their URL, get a branded report, and you get the lead.

Pros: widget; clear reports; price.

Cons: surface-level for deep client audits.

2. SEO Runway: best branded client audits

Verdict: deep, prioritised audits of client sites (health score, issues ranked by impact, page-level fixes and a written AI action plan) delivered as white-label reports with your logo, a share link and scheduled delivery.

Pricing: Core SEO from $49/month; 14-day free trial. See plans.

Pros: actionable depth; client role; tasks from findings.

Cons: no embeddable lead-capture widget.

3. SE Ranking: best value for both

Verdict: a lead generator widget plus white-label audits in an affordable suite.

Pros: value; both use cases.

Cons: white-label is an add-on.

4. Semrush Agency Growth Kit: best for Semrush agencies

Verdict: a lead-generation widget, white-label reports and a client portal.

Pros: Semrush data.

Cons: cost.

5. MySiteAuditor: simplest widget

Verdict: a dedicated embeddable audit for lead capture.

Pros: simple.

Cons: limited beyond lead gen.

6. Sitechecker: best widget + monitoring

Verdict: a white-label widget plus site monitoring.

Pros: both.

Cons: lighter depth.

7. AgencyAnalytics: best inside a reporting portal

Verdict: site audits as part of a white-label client portal.

Pros: portal.

Cons: audit depth.

8. Seobility: best budget audits

Verdict: clear audits with white-label on higher plans.

Pros: price.

Cons: branding limits.

9. Raven Tools: best legacy reporting

Verdict: site audits in long-standing white-label reports.

Pros: reports.

Cons: dated.

10. Ubersuggest: best cheap audits

Verdict: basic audits with partial branding.

Pros: price.

Cons: limited white-label.

Using audits to win clients: a pitch template

1. Hook: "We ran a quick health check on [domain] and found [number] issues affecting how Google sees your site."
2. Top three issues, in plain English, each with a business impact ("12 service pages can't be indexed, so they can't bring in leads").
3. A quick win you can show results on within 30 days.
4. The plan: what you'd fix in months 1–3.
5. Call to action: a 20-minute call to walk through the full audit.

Keep the automated report as a teaser, and walk through the detailed audit yourself on the call.

Related guides

• Our full list of SEO audit tools
• White-label SEO reporting tools
• Rank trackers for agencies

Frequently asked questions

What is a white-label SEO audit?

An SEO audit report branded with your agency's logo and colours instead of the tool's, used to win prospects or report site health to clients.

Can I put my agency's logo on audit reports?

Yes. SEO Runway, SEOptimer, SE Ranking, Semrush (Agency Growth Kit) and others let you brand audit reports.

Do audit widgets generate good leads?

They generate volume. Quality improves when you follow up quickly with a personal note on the top issues.

Should I give prospects the full audit for free?

Give them enough to show the problem, such as a score and the top issues. Keep the prioritised plan for the paid engagement.

The bottom line

• Lead-generation widget: SEOptimer.
• Deep branded audits for clients: SEO Runway.
• Both, at good value: SE Ranking.

Start a 14-day free trial of SEO Runway and send a client a branded audit, or see the agency hub.