10 Best White-Label SEO Reporting Tools [2026] for Agencies

Short answer: if your reports are mainly about SEO, pick a tool that reports straight from its own SEO data. SEO Runway does that, and adds AI visibility, local and Ads to the same branded report. If you need to pull ten or more marketing channels into one dashboard, AgencyAnalytics is the most complete connector-based choice. DashThis is the simplest of the dashboard tools.

Disclosure: SEO Runway is our product. We ranked it using the same criteria as every other tool, and noted where others do better.

Reporting quietly eats agency margin. A two-hour report across 20 clients costs you a full working week every month. The right white-label tool brings that down to a quick review and a sentence of commentary per client, and it makes your agency look bigger than it is.

Quick picks

• Best for SEO-led agencies: SEO Runway
• Best multi-channel dashboards: AgencyAnalytics
• Simplest to set up: DashThis
• Best value SEO suite with reports: SE Ranking
• Best free option: Looker Studio

White-label SEO reporting tools compared

*Approximate entry price; verify. Many dashboard tools price per client or per dashboard.

How we chose these tools

We compared each tool's published features, plans and documentation against six criteria that decide whether reporting stays profitable:

1. Branding depth: your logo at minimum; colours, custom domain and email sender are a bonus.
2. SEO data: rankings, Search Console, GA4, audit health and, increasingly, AI visibility.
3. Templates: build a report once and reuse it across clients.
4. Scheduled delivery: reports go out automatically on the date you set.
5. Client access: share links, a client login or a portal.
6. Cost at 10 and 50 clients: the price that matters, not the entry plan.

1. SEO Runway: best for SEO-led agencies

Verdict: reports come from the same project where you do the work (rank tracking, site audit, Search Console and GA4, AI visibility, local SEO and Google Ads), so there are no connectors to break and no second tool to pay for.

Best for: agencies whose reporting is mostly SEO, GEO and local, with Ads alongside.

Key reporting features:

• White-label reports with your logo.
• Scheduled delivery and a client share link.
• A client role that sees deliverables and reports only, so clients can log in without seeing your internal work.
• Reports cover rankings and share of voice, audit health, Search Console and GA4, AI visibility and local geo-grid results.

Pricing: Core SEO plans from $49/month, with Professional at $149 and Agency at $399; 14-day free trial. See plans.

Pros: no connector maintenance; AI visibility in the same report; tasks and approvals in the same place.

Cons: no connectors for third-party channels such as Meta Ads or email platforms; branding is lighter than the dedicated dashboard tools.

2. AgencyAnalytics: best multi-channel dashboards

Verdict: the most complete reporting tool built for agencies, with a large connector library and a full client portal.

Key features: 80+ integrations; drag-and-drop dashboards; white-label custom domain; client portal; built-in rank tracker.

Pricing: from around $79/month for a small client bundle, then priced per client (verify).

Pros: breadth; polish; strong portal.

Cons: per-client pricing adds up; its SEO analysis is shallower than a dedicated SEO platform.

3. DashThis: simplest to set up

Verdict: fast, clean dashboards with templates that make reporting almost automatic.

Key features: preset templates; many integrations; white-label; scheduled emails.

Pricing: from around $49/month for a few dashboards (verify).

Pros: ease of use.

Cons: priced per dashboard; limited SEO-specific depth.

4. Whatagraph: best for visual cross-channel reports

Verdict: polished, visual reports that blend data from many sources.

Key features: data blending; templates; white-label; automated delivery.

Pricing: see Whatagraph's site.

Pros: presentation quality.

Cons: pricing aimed at mid-size agencies.

5. SE Ranking: best value SEO suite with reports

Verdict: an affordable SEO suite with a capable white-label report builder.

Key features: a report builder; white-label (agency pack); scheduled reports; client seats.

Pricing: from about $65/month, with white-label as an add-on (verify).

Pros: value; SEO depth.

Cons: the white-label pack costs extra; fewer non-SEO channels.

6. Semrush Agency Growth Kit: best for Semrush agencies

Verdict: adds white-label reports, a client portal and lead tools to Semrush.

Pricing: an add-on on top of a Semrush subscription (verify).

Pros: Semrush data in branded reports.

Cons: expensive once the base plan and add-on are combined.

7. Swydo: best for PPC-heavy reporting

Verdict: strong on paid media reporting, with SEO sources too.

Pricing: see Swydo's site.

Pros: templates; monitoring.

Cons: its SEO depth depends on connectors.

8. Databox: best for KPI dashboards

Verdict: KPI-focused dashboards and goal tracking, with a free plan.

Pricing: free plan; paid plans scale with data sources (verify).

Pros: goals and alerts.

Cons: full white-label only on higher plans.

9. Looker Studio: best free option

Verdict: free and flexible, if you have the time to build and maintain the reports yourself.

Pricing: free; paid connectors for non-Google data.

Pros: free; endlessly customisable.

Cons: slow to build; no true white-label portal; reports break when connectors change.

10. Raven Tools: best legacy all-rounder

Verdict: a long-standing SEO and reporting tool for agencies.

Pricing: see Raven's site.

Pros: combines SEO data and reporting.

Cons: its interface and data feel dated next to newer tools.

What to include in a monthly SEO report

1. Summary (3 sentences): what improved, what didn't, and what you will do next.
2. Organic traffic and conversions from GA4, compared with last month and the same month last year.
3. Rankings: winners, losers and share of voice for the priority keywords.
4. Search Console: clicks, impressions and top queries.
5. AI visibility: mentions and citations across AI engines for tracked prompts.
6. Site health: the audit score and the issues fixed.
7. Local (if relevant): geo-grid visibility and reviews.
8. Work completed and next month's plan.

Clients read the first page. Make sure it answers "is this working?" without them scrolling.

How to cut reporting time

• Build one template per service (SEO, local, Ads) and reuse it.
• Schedule delivery so reports go out on the same day every month.
• Write commentary, not tables: two lines of insight beat ten charts.
• Report from the tool you work in, so the data is already there.
• Give clients a share link or login, so ad-hoc "how are we doing?" emails drop.

More agency reporting and operations guides

• Client reporting tools for multi-channel agencies
• White-label SEO audit tools
• Rank trackers for agencies
• SEO dashboard tools
• Client portal software for agencies

Frequently asked questions

What is white-label SEO reporting?

Reports that carry your agency's branding, such as logo, colours and sometimes your own domain, instead of the software vendor's, so clients see your work as your agency's product.

Which SEO reporting tool is best for agencies?

For SEO-led agencies, a platform that reports its own data (SEO Runway or SE Ranking) avoids connector costs. For agencies reporting many channels, AgencyAnalytics is the most complete dashboard tool.

How often should I send SEO reports?

Monthly suits most retainers. Add a short weekly update only for launches, migrations or high-spend periods. Give clients a share link for anything in between.

Can I use Looker Studio for white-label reports?

Partly. You can add your logo and share links, but there is no client portal and maintaining reports takes time. It works best for a few clients.

Should I include AI visibility in SEO reports?

Increasingly, yes. Clients ask whether ChatGPT and Google AI Overviews mention them. One page of AI visibility metrics next to rankings answers that.

The bottom line

• SEO-, GEO- and local-led agencies: SEO Runway, with reports straight from your project data.
• Agencies reporting many channels: AgencyAnalytics or Whatagraph.
• Agencies who want the simplest setup: DashThis.
• Agencies on a tight budget: SE Ranking, or Looker Studio for a few clients.

See how branded reports work from live project data: start a 14-day free trial of SEO Runway, or tour the agency hub.