10 Best Google Ads Tools for Agencies [2026]

Short answer: Optmyzr is the best Google Ads toolkit for dedicated PPC agencies, with cross-account management, automation and reports. SEO Runway is best for agencies that sell Google Ads alongside SEO, local and social: each client's Ads account sits in the same project as everything else, with Gemini audits, search-term mining and one white-label report. Adalysis and Opteo are strong for audits and recommendations. For non-agency use, see our full list of Google Ads management tools.

Disclosure: SEO Runway is our product. We ranked it using the same criteria as every other tool, and noted where others do better.

Quick picks

• Best for PPC agencies: Optmyzr
• Best for multi-service agencies: SEO Runway
• Best audits across accounts: Adalysis
• Best simple recommendations: Opteo
• Best PPC reporting: Swydo

Google Ads tools for agencies compared

*Approximate; verify.

How we chose these tools

We compared each tool's published features, plans and documentation on five agency criteria: MCC and multi-account management, cross-account alerts, client reporting, team roles, and price at 10 and 50 accounts.

1. Optmyzr: best for PPC agencies

Verdict: the most complete agency PPC toolkit, with an account overview, alerts, rules and reports.

Pros: depth; Microsoft Ads; automation.

Cons: price tiers by spend.

2. SEO Runway: best for multi-service agencies

Verdict: each client's Google Ads lives in the same project as their SEO, local, AI search and social. Manage campaigns, ad groups, keywords and budgets with changes written back to Google Ads, mine search terms, apply Gemini audit fixes, and report everything in one white-label report.

Pricing: Google Ads from $29/month; 14-day free trial. See plans.

Pros: one report per client; client role; tasks and approvals.

Cons: no Microsoft Ads; fewer cross-account automation rules than Optmyzr.

3. Adalysis: best audits across accounts

Verdict: daily automated audits and ad testing across many accounts.

Pros: testing; audits.

Cons: interface.

4. Opteo: best simple recommendations

Verdict: one-click improvements and alerts for each account.

Pros: speed.

Cons: less customisation.

5. Swydo: best PPC reporting

Verdict: templated PPC reports and KPI monitoring.

Pros: reports.

Cons: no account changes.

6. AgencyAnalytics: best client portal

Verdict: PPC alongside other channels in a client portal.

Pros: portal.

Cons: reporting only.

7. WordStream: best for small accounts

Verdict: guided workflows for smaller clients.

Pros: simplicity.

Cons: depth.

8. Adzooma: best free plan

Verdict: multi-account health checks free.

Pros: free.

Cons: lighter analysis.

9. Skai: best for enterprise retail

Verdict: enterprise cross-channel and retail media.

Pros: scale.

Cons: enterprise only.

10. Marin Software: best for enterprise agencies

Verdict: bid management across publishers.

Pros: cross-channel.

Cons: complexity.

Agency PPC operations at scale

• Daily: cross-account alerts for spend spikes, tracking failures and disapproved ads.
• Weekly: search terms, budgets and bid strategy checks per account.
• Monthly: audits, ad tests and client reports.
• Standards: naming conventions, shared negative lists and launch checklists.
• Ownership: one named owner per account, with peer review on big changes.

Related guides

• Client reporting tools for agencies
• All-in-one marketing platforms for agencies

Frequently asked questions

What tools do PPC agencies use?

Usually an optimisation platform (Optmyzr, Adalysis or Opteo), Google Ads Editor for bulk edits, and a reporting tool (Swydo, AgencyAnalytics or Looker Studio).

How do agencies manage many Google Ads accounts?

Through a Google Ads manager account (MCC) plus a tool with cross-account views and alerts, standard processes and clear account ownership.

Should agencies charge a percentage of ad spend?

Many do, often with a minimum fee. Flat or tiered fees are increasingly common because they separate the agency's income from the client's budget.

The bottom line

• Dedicated PPC agencies: Optmyzr.
• Agencies selling Ads with SEO, local and social: SEO Runway.
• Audit-heavy workflows: Adalysis.
• Reporting: Swydo.

Start a 14-day free trial of SEO Runway and connect a client's Google Ads account, or see the Google Ads workspace.